厚禮牛創意

有鑑於世面上傳統法律書的枯燥乏味，業主決定幫助學生跳脫框架，讓法律條文也能變得生動有趣，閱讀變悅讀！讓你背法條如吃麵條般的愉快容易，是本書的宗旨。有別於一般市售法律書，本書從封面，便以有趣可愛的動物插畫為開場，讓原本沉悶的法律條文活了起來，學生就如同小動物們，專心且享受在大象老師的音樂（教學）中，原本乖乖坐在椅子上聽課的學生們，也在椅子上跳躍，訴說著行政法寶的趣味！

On seeing the contact of traditional law book is dreary, the writer decides to break the rules, and makes the articles more active and interesting. Easy to remember articles is the main purpose of this book. On contrast to tradition law books, this book from the cover using some cute characters to make the book more active. Students are just like those little animals, enjoying the teacher elephant’s teaching, jumping up and down on the sofa to show their joy on reading the book. No More Boring!

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Sozo在希臘文有變好、完全的涵意，象徵著凡來到店裡的顧客，不論進到店內狀態如何，在顧客踏出店時，皆可以在本店找到一絲自信，重新展現自己最美的一面。標誌部分，融入髮廊必備的剪刀為造型，字型部分則結合髮絲線條，表現出店面形象。

The meaning of Sozo is wonderful and becoming better, which shows all the customers could find confidence when they come to the store. For the logo design, we take scissor’s shape and also combine the hair stripe to show the image of the store.

拉拉手親子悠游互動館起源於幾位創辦者自己身為父母親的心情，因為熱愛生活、珍惜寶寶成長過程的點點滴滴，喜歡用心去感受陪伴孩子的喜悅，所以也更深體會到嬰幼兒成長階段的需要。

過去分別專注於料理烹飪、幼兒互動、幼兒游泳教學等不同專業領域的幾位年輕爸媽，希望透過各自的專業所長，為新手爸媽創建一座適合嬰幼兒及學齡前孩子的親子互動平台；完善規劃游泳課程、料理教室、寶寶瑜伽互動等系列課程、幼兒主題講座，結合貼心的諮詢服務、溫馨舒適的空間場域，在愛裡共同學習、共同體驗，貼近每一位爸媽的需要，陪伴更多的新手爸爸媽媽，以更愉悅、更豐富、更多元的方式，與心愛的寶寶一起成長。

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    下田去以天然堆肥，將回收來的廚餘，經過至少4個月的推肥過程，產生的固體、液體栽培安全營養的農作物，完全不使用化學肥料或化學殺蟲產品，使從ㄆㄨㄣ回到ㄆㄨㄣ，廚餘變黑金，回饋自然。

在包裝設計上，以農地的各種意象為主，並形成ㄧ個圓圈，如同下田去在種植上堅持的信念，意味著生生不息，循環再利用的特色農法。

SIA TIAN CYU is a brand that dedicate to reuse the kitchen waste as the natural fertilizer instead of using chemical stuffs to protect our environment. Therefore, we took elements of farm to form a circle which conveys the concept of recycling and become the great feature of this brand.

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品牌意象加入故宮的歷史刻劃元素，一來有種鑑古知今之感，二來也傳達在法律上的專業度，不僅僅在近來的事上有所研究，並與過去的案例做連結，為客戶爭取到最好的結果。另在名片設計部分，將「日」字融入其中，以「日」字包住整體的意象，象徵著品牌的光明磊落，正直不阿。

       The image of the brand takes the historical elements of Imperial Palace, which shows that the lawyer knows not only the present cases but also familiar to the past cases. As for the name card design, we take the word “jih” into it, as you can see the word “jih” covers all of the name card which symbolizes the features of this brand: righteous and bright.

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標準字的部分以重新解構文字，再以原住民特有的編織特色來增添標誌的獨特性，並在局部延伸將山林與布農圖騰的三角元素融入，使之形成獨具原住民特色的標誌。色彩上以孕育稻米生長的土地為概念，使用土色及金色，象徵著純淨的土地，所孕育出的好米。在包裝上，以水彩感的插畫，畫出布農族特有的八部合音，並加入畫曆的元素，以溫暖的色調呈現，使消費者可以藉由包裝感受原住民的溫暖活力，使部落米更具個別特色。

        Using the features of aborigines, weave, Gunther and mountain to the design. It is just like nature in the logo. For the color, we take gold and the color of land to symbolize the pure land which also means this land would produce good crop. For the package design, we take the features of Aboriginal Music of Bunun Tribe and also the unique calendar into it to let the customers feel the passion of the aborigines.

 每一束花，都有著一種特別的涵意，代表著男孩對女孩的重視，丈夫對妻子的愛慕，孩子對父母的尊榮…。

就像男孩初次的告白，你可以感受到一份不一樣的心意，就從「男孩看見野玫瑰」。月桂樹，其在代神話中，經常可以看到月桂葉的裝飾，作為榮譽的象徵。愛情眾水不能淹沒，大水也不能熄滅，視覺部分以月桂冠環繞著品牌名為呈現，象徵著歌頌愛情的精神。

男孩看見野玫瑰，期待每一束花，傳遞的不僅是視覺上的享受，更是代表著一種深層的的祝福。每一個收到這份禮的人，所展現出的笑容，是男孩看見野玫瑰最大的喜悅！

人物攝影 / Mr.Triangle • Studio

FB：男孩看見野玫瑰 （花束訂製）

https://www.facebook.com/ROSEPARASOL/?fref=ts

Every bouquet of flowers contains a special meaning. When it comes to a boy and a girl, it shows how important the girl is in the boy’s eyes; when it comes to husband and wife, it shows how wonderful is the wife in the husband’s eyes; when it comes to children and parents, it shows how honorable the parents are in the children’s eyes.

In the ancient time, laurel always represented honor; therefore, the VI of Rose Parasol takes laurel crown to the design, which shows the beauty of love and also conveys the importance of love.

為表達新年的喜氣以及品牌出於完美更勝完美的大器概念，在視覺上主要以燙金線的方式，將象徵喜慶的圖像轉化為幾何線條．讓畫面以金線為主充滿喜氣和高級質感，也藉由細緻精密的的金線來傳達金旺盛建設對於完美的追求與堅持．背景也點綴上猴子手繪圖案，帶出猴年氛圍．以新式篆體字配上猴年行大運吉祥話與品牌標語的印章，讓整體端正大器又不失現代新意．

To deliver the festivity and the quality of the card, we take color red to show its activity. Furthermore, in order to convey the company’s insistence on pursuing perfect constructions, we use those golden lines and new type of seal character. The overall vision design is modern and generous.

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vBubble 汽泡醋飲品，以汽泡設計元素，並在當中加上一些繽紛的點綴，讓整體形象看起來更加美味，旋窩式的感官設計，更使人有一種徜徉在汽泡中之感，增添消費者與產品的互動性，而手繪水果使本產更加有溫度，也更加有味道。

Taking bubble, some bling light-spot and hand drawing fruits as the design elements to make the vinegar feel more tasty; furthermore, the swirl of bubble let people just feel like they are in the bubble, and the purpose of this is to increase the interaction between the products and the buyers, and to show how much special is this products.

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品牌意象使用扶桑花，並在花蕊部分加入巧思，將之設計為指甲油滴下，綻放出美的的花朵，如同扶桑花的花語：微妙的美。字型部分以指甲油塗抹的線條來呈現其美感。品牌識別將美甲必備產品－指甲油與其美化後的美麗綻放結合，象徵著只要來到妮娜，美麗，就不是問題！

We took Hibiscus rosa-sinensis as the brand’s main image for Hibiscus rosa-sinensis represents beauty. As you could see the pistil was designed as a nail polish, it means you would become a beautiful woman just like Hibiscus rosa-sinensis while you come to NiNa.

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品牌創立的起心，來自經歷上帝的恩典、慈愛如果實般豐碩甜美，希望將這份祝福透過一罐罐忠於自然、手工慢火熬煮的果醬傳遞出去。每一批熬製的果醬都選用當令水果，堅持新鮮封存，不添加明膠及任何香料、色素，入口就能感受到水果自然的層次酸甜、果肉顆粒。品牌識別以果醬般流動的設計字體，結合藏著十字架恩典記號的果實、一隻靜靜抬頭的貓，傳遞出仰望上天的感謝。文宣設計希望透過水彩流動、濃淡層次的視覺特性，突顯果醬的鮮美欲滴，是來自水果新鮮慢熬的天然色澤。透過溫潤、貼近生活的插畫，讓畫架上不是畫布，而是放製一片金黃土司，任你依喜愛的風味塗抹，傳遞出充滿童趣及幸福感的果醬意念，喚起人們味蕾的渴望：好想立刻來一片熱烤土司，再盡情抹上鮮採般酸甜蔓延的醬好滋味！

The concept of branding is about experiencing God’s grace and mercy which is just as sweet as fruits. We want to bring all the blessings through these natural and handmade jams. All the jams are made of seasonal fruits, insisting no gelatin and pigment added, furthermore, it is with sac and the taste is distinctive in your mouth.

有別於一般常見的制式型錄，避免密密麻麻的不易閱讀性，更跳脫機械帶給人們的冰冷剛硬感，以大色塊的切割方式與產品安排，提升畫面視覺的活潑感，及整體品牌形象的精緻度。

更以不同的暖調色彩作為每一單元的主色系，使型錄能更有系統的使閱讀者來查閱。

On seeing the general machine catalogs are not easy to read, we hope this catalog could have something different. We take different warm colors, instead of grey, to be the main color of each unit to show its activity. Furthermore, this kind of layout could be easier to be read for buyers.

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木箱鼓（Cajon）一種箱狀的木質打擊樂器，發展於在十九世紀早期在南美海岸的祕魯，並於二十世紀被廣泛使用。近年木箱鼓在世界各地逐漸流行，街頭音樂表演團體也因為它可以奏出和爵士鼓相近的音色，又比爵士鼓易於擕帶和使用，所以成為不少打擊樂手的學習樂器。

本團隊取音樂的元素，以及與音樂相關的意象作為設計概念，使木箱鼓不僅是樂器，更是一種藝術的表現。

Cajon is a percussion instrument which looks like a box, it developed from 19 century of Peru in South America and was in widespread use in 21 century. Cajon is now gradually popular around the world. Due to its sound is similar to the jazz tomtom and it is easy to take and use, more and more people start to learn.

一直以來，梨子咖啡館給人的印象，是溫暖每一個地方的發光體，傳遞上帝的祝福、夢想的體現及充滿幸福感的食飲生活場域。全新的門市菜單設計，以溫暖、歡愉及祝福串聯整本菜單的設計意念。每一系列料理賦予一個主題，主題的名稱雖簡短四字，卻巧妙地將料理的系列特色及聖經中的祝福、上帝的話語及比喻合而為一，並以此做為設計手法的軸心，透過充滿童趣、純真的擬人化手繪風格，表現主題意涵及料理元素，甚至更多的是在清新生活風的料理圖上，讓插圖與料理之間互動，虛實之間活潑了整本菜單的視覺呈現，不同時段主題的餐飲，各自營造出舒活自在的愉快氛圍、童話般的故事情境，讓人點餐的同時不禁會心一笑，不僅對餐飲有了更多美味的想像，感受到蛋肉蔬果、新鮮食材的純粹本質，更傳遞了福音的祝福，真摯而暖心。

The impression of Pear Café is a place which brings the warmth and passes the dream , the blessing of God, and also the life of happiness.

品牌形象以髮絲的特性為發想，將直髮、捲髮的概念帶進品牌識別，並以細膩的線條，呈現毛髮的細緻感，同時也表達8cm為客人服務時的細心與用心，期待透過8cm的服務，為客人帶來煥然一新的新造型。 

For this is a hair salon store, we take the element curly and straight hair into logo design. This exquisite way not only shows the feature of hair but also conveys this company’s care for customers. The core spirit of 8cm is giving every customer a brand-new and confident hairstyle through their service.

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       FINIX臺灣在地外銷品牌，專注於美髮沙龍專業用剪刀的生產製造，因此品牌識別的整體規劃，將品牌名「鳳凰」融入表現精神，而品牌標誌及字體風格設計，透過鳳凰羽毛的紋理及羽翼展開，充滿張力、飛揚的線條，傳達剪髮造型、流線飄逸的意象。整體為國際化品牌的設計表現，恰如其分注入了東方美學氛圍，同時彰顯出一把品質講究的沙龍剪刀，是美髮設計師手中創作的絕佳工具，使人們盡情綻放自信、神采飛揚。

        FINIX is a local brand that sells products abroad. The sound of finix is similar to “phoenix”; therefore, the logo is designed as a phoenix and the design is just like the hair line.The brand identity design combines the extern beauty and also show the high quality and profession of scissors.

When you walk out from the store, you will definitely only have one word to describe yourself: CONFIDENT.

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品牌創立的宗旨，是為了提供人類天然安全的保健食品，原料要求純淨天然，再以高科技萃取技術保留最佳成分。標誌部分，結合樹的型體及勝利的符號，象徵有了健康，便贏得人生的勝利。水樹生技秉持著健康理念，認為即使有再多的財富，也不能為家人帶來健康，而身體健康是財富的來源，預防勝於治療，因此，品牌視覺帶給人的形象，便是如三角形一般穩固的基底，不可或缺的元素。

          The purpose of founding this brand is to give people safe and natural healthy food. For the products, they request pure and natural ingredients, and then use the high technology techniques to keep the best nutrition. 

           As for the logo design, it combines the image of tree and victory to symbolize that if one is healthy, one should definitely be the winner of the life.

採用美式復古線條呈現妘寶貝手工精緻美式禮服風格，水彩風格則表現小女孩的單純自然，讓整個品牌傳達清新甜美專屬女孩的感覺，與一般兒童服飾店有所區隔，品牌標語『Be my princess』做我的公主，帶出充滿粉紅泡泡的夢幻感覺，讓每個女孩穿上妘寶貝後，都能變身全場注目的夢幻小公主。

包裝盒採用書型盒的形式，包裝視覺則設計了許多溫暖可愛的花朵，就像一本故事書一樣，小女孩就是故事裡的小公主，被許多美麗的花朵環繞著，可愛又幸福。

The idea of YUN BAO BEI is “ Be my princess” which was from a mother who wants her girls could become a little princess while put on the dress. Therefore, we took lots of little pretty elements to show its concept. The vision design is just like a girl in a fairy tale, and the girl is the main actress who is adorable and happy in the story.

從湛藍的海洋到繁茂的叢林，豐富的自然景觀是許多人對南非的想像，而成群結隊的鯨魚更是南非海岸的壯麗風景。一家名為Big whale於南非留尼旺島上的禮品公司，專門為島上飯店旅遊業提供禮品給來自世界各地的旅客。屬法國國土的留尼旺島有小歐洲之的美譽，是許多歐洲人嚮往的度假勝境，一直以來Big whale專注於禮品服務的細心別緻，希望回歸送禮的心意，讓一份真摯的祝福可以透過禮物無遠弗屆，並同時將島上的在地風情，如大鯨魚游向大海的廣闊一般送往世界各地。因此品牌識別的主色系採用象徵陽光的金黃、海洋的亮藍、棕梠樹的翠綠，品牌標誌特別將大鯨魚及禮物的意象合一，表現鯨魚俏皮噴水的模樣同時也是承載著最大最美好的祝福悠游前往，圓形又象徵企業細膩周全、致力於貼心服務，並將海浪的動態流線與鯨魚尾巴的線條巧妙融入標準字體，活潑鮮明又不失時尚優雅，充份展現品牌的核心精神，原汁原味傳遞來自南非小島的熱情之禮。

When we think of South Africa, the first image comes to our mind would be a glossy sea and wooded forest those abundant natural landscape, and what’s more, a group of whales is one of the most beautiful scenes in South Africa.

There is a souvenir company called Big Whale which offers lots of souvenirs for restaurants in the island for the tourists that from all over the world. This island, which is a French colony, has a reputation for little Europe, and it is also a bacara resort for most of Europeans. Big Whale hope the blessing of souvenirs could not limited by the distance but could go far all over the world just like big whales swing to the sea without limitation.

呼吸可以感受到新鮮空氣，開窗看得見樹木芬芳，起居空間裡流動著充分的陽光和綠意，在自在舒闊之中，卸下塵擾繁忙的心，在境與景之間，享受心靈富足。金旺盛建設以涵納自然，體貼居住者的理念為規劃，堅持每一座的建築，皆能不斷臻於完美，而「森闊」建案設計，讓身處在繁忙的都市上班族，能在下班之餘，有個休憩放鬆心靈的悠活空間。設計部分將建築理念帶入，以深綠色為主要色調，象徵著自然、放鬆、舒活。

Take a deep breath, you could feel fresh air; open the door, you could see beautiful trees and flowers. There is sunshine and nature outside the door, you could easily get rid of tiring mind and enjoy your leisure time. The Goden Exuberant International Construction Company insists on considering of liver’s needs to develop these buildings. For this time, dark green is the main color for all the designs to symbolize the topic of the construction: nature and relaxation.

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