厚禮牛創意

一直以來，梨子咖啡館給人的印象，是溫暖每一個地方的發光體，傳遞上帝的祝福、夢想的體現及充滿幸福感的食飲生活場域。全新的門市菜單設計，以溫暖、歡愉及祝福串聯整本菜單的設計意念。每一系列料理賦予一個主題，主題的名稱雖簡短四字，卻巧妙地將料理的系列特色及聖經中的祝福、上帝的話語及比喻合而為一，並以此做為設計手法的軸心，透過充滿童趣、純真的擬人化手繪風格，表現主題意涵及料理元素，甚至更多的是在清新生活風的料理圖上，讓插圖與料理之間互動，虛實之間活潑了整本菜單的視覺呈現，不同時段主題的餐飲，各自營造出舒活自在的愉快氛圍、童話般的故事情境，讓人點餐的同時不禁會心一笑，不僅對餐飲有了更多美味的想像，感受到蛋肉蔬果、新鮮食材的純粹本質，更傳遞了福音的祝福，真摯而暖心。

The impression of Pear Café is a place which brings the warmth and passes the dream , the blessing of God, and also the life of happiness.

The brand new design of the menus took warmth, joy and blessing as designing concepts.

There is a topic for every series of cuisine, though the topics are only 4 words, it perfectly combines the characteristics of the cuisine, the blessing and the parables in Bible and the words of God. Furthermore, it is also the core vision of the design. Through the fun and joy of childhood and pure personification of hand drawn shows the meaning of the topic and the elements of the cuisine. What’s more, it also shows the interactions of the cuisine and the illustration. This visual design of the menus, breaking the traditional way of designing and enrich the enjoyment of the vision.

Different time, different stories, these special designs let the customers have a lot of imagination of tasty cuisine, and truly feeling the essence of fresh ingredients and conveying the blessing of the gospel.

更多美麗作品

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