品牌形象以髮絲的特性為發想，將直髮、捲髮的概念帶進品牌識別，並以細膩的線條，呈現毛髮的細緻感，同時也表達8cm為客人服務時的細心與用心，期待透過8cm的服務，為客人帶來煥然一新的新造型。
For this is a hair salon store, we take the element curly and straight hair into logo design. This exquisite way not only shows the feature of hair but also conveys this company’s care for customers. The core spirit of 8cm is giving every customer a brand-new and confident hairstyle through their service.
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