厚禮牛創意

北緯23.5度輕輕劃過台灣嘉義，成為一條蔓延食材版圖的黃金緯線，東倚阿里山及玉山、西臨台灣海峽，延展出山、河、海的地貌起伏，孕育晨昏雲霧縹緲，滋養嘉南平原上的豐沃物產。嘉義縣政府為形塑嘉義在地伴手禮的視覺及品牌認同，建立嘉義縣優質物產品牌－「北緯23.5度的幸福-嘉義禮好」標章，在設計表現上希望透過手寫筆觸，溫潤樸質的線條，呼應這片土地上的美好物產都需仰賴雙手的勤樸耕耘，整體意象將23.5重新解構化為標章，視覺上巧妙涵覽嘉義最美的山、河、雲霧、日出，完美詮釋嘉義最美麗的風土特色，傳遞出地方伴手禮標章的指標性與精神：讓更多遊訪嘉義的旅人將這裡最美好的物產帶回！

The 23.5 degrees north latitude crosses the Chiayi Country in Taiwan, forming a golden latitude line filled with rich ingredients while Mt. Alishan sits on its East, and the Taiwan Strait on its West.

In order to make the recognition of vision of the local souvenirs and brand, Chiayi County Government creates the high quality of product logo which called “ The Happiness of 23.5 Degrees North Latitude-Hello, Chiayi” . On the design aspect, handwritten penscript and simple lines reminds that the beautiful products in the land are all produced with handwork by the hard working farmers.

Above all, the logo reinterprets the vision of the 23.5 degree North latitude, furthermore, it contains the local features: mountain, river, cloud, mist and sunrise, which perfectly interpret the image of Chiayi County, and also convey the spirit and vision of the logo: Hey! Come to take back all the greatest products in Chiayi County!

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