厚禮牛創意

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分子藥局是一間重視「理想生活」、「美和品味」和「健康飲食」的產業，突破一般醫療產業上給人冰冷、有距離與絕對理性的刻板印象。在品牌取名發想階段中，構想源自生物學上，「分子」為化學反應中最小的單位，代表著團隊能針對每一位民眾，提供客製化的個人諮詢服務。

業主希望藥局不僅只有銷售的形象，從企業識別系統到藥罐包裝設計，亦能結合現代科技與流行元素。因此，秉著分子藥局的企業理念，設計出這一系列的保健藥品，符合藥局所傳達精神與社會需求。

藥罐的貼標採用白色作為視覺主體的基底，象徵醫療界的聖潔、白淨。色彩計畫以彩虹為靈感，七彩的顏色運用與搭配，色調符合視覺舒適度，呈現藥品一致性，襯托出藥品本身含豐富的營養素。

圖案設計的概念，將品牌識別logo與產品內容物結合，延伸轉化成幾何圖形，包裝設計賦予每項產品獨特的意涵。

產品名稱特別選用後加工雷射燙銀方式，呈現風格新穎、科技感。另外，設計師創意地將主要成分標示，繪製成類似實驗室表格，並在旁邊附上簡易的icon圖示，讓消費者清楚明瞭產品的成份及功效，為健康把關，展現出團隊的專業度。

希望透過創新的思維、別出心裁的設計，使消費者在選購的同時，也能將美與質感俱佳的產品納入生活之中。

Molecular Pharmacy is an industry that cares about “ideal life”, “beauty and taste” and “healthy diet” and turns the stereotypes of cold, distant and absolute rational as thinking of the general medical industry. During the stage of brand creation, it is derived from the biology and reminds the team that “molecule” is the smallest unit in chemical reaction. That represents that the tam will provide customized personal consultation for every individual.

The owner hopes that Molecular Pharmacy does not only have a marketing image but also integrate the modern technology and fashion element shown in the industry identity system as well as the design and packaging of medicine cans. Therefore, Molecular Pharmacy designs the series of health care medicines with faiths of the enterprise and hopefully shows the spirit and meets the requirements of the society.

The label of medicine can adopt white color as the base of vision focus to shin the holiness and pureness of the medical care industry. The color design is inspired by the rainbow that uses and merges the seven colors to provide the comforts for the visions, to present the consistency of the medicine and to bring out the nutrient abundance of the medicine itself.

The concept of figure design integrates the logo of brand identity and the products to extend and transform into geometric figures. The package design gives each individual product its own unique meaning.

The names labeled on the products use especially post laser machining with silver foil stamping to present the modern and technological style. In addition, the designer indicates the main ingredients creatively with the drawings similar to the forms used in the laboratory and with the simple icons attached besides. The considerate design will help the consumers understand the ingredients and effects of our products for controlling their health. That shows the professionality of our team. We hope to provide an opportunity for our customers to integrate the beautiful and elegant products that are with innovative thoughts and originated design into their lives.