The concept of branding is about experiencing God’s grace and mercy which is just as sweet as fruits. We want to bring all the blessings through these natural and handmade jams. All the jams are made of seasonal fruits, insisting no gelatin and pigment added, furthermore, it is with sac and the taste is distinctive in your mouth.
The fonts are designed as the flowing of the jams and combined the image of God’s grace, a cat raising its head to show the gratitude for the Heaven. The design of propaganda is about the flowing of watercolor and the characteristics of gradation color to show that the most important elements of making the tasty jams are about fresh fruits and cook it without rush.
Through the illustration which is closed to the daily life, and what’s more, what on the easel is no longer a canvas but a toast, which means that you can have any flavor of jams putting on the toast. It conveys the image of childhood and happiness, awakening the desire of tasting good food.
Take one toast, applying the delicious jams, and enjoy it!