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品牌創立的起心,來自經歷上帝的恩典、慈愛如果實般豐碩甜美,希望將這份祝福透過一罐罐忠於自然、手工慢火熬煮的果醬傳遞出去。每一批熬製的果醬都選用當令水果,堅持新鮮封存,不添加明膠及任何香料、色素,入口就能感受到水果自然的層次酸甜、果肉顆粒。品牌識別以果醬般流動的設計字體,結合藏著十字架恩典記號的果實、一隻靜靜抬頭的貓,傳遞出仰望上天的感謝。文宣設計希望透過水彩流動、濃淡層次的視覺特性,突顯果醬的鮮美欲滴,是來自水果新鮮慢熬的天然色澤。透過溫潤、貼近生活的插畫,讓畫架上不是畫布,而是放製一片金黃土司,任你依喜愛的風味塗抹,傳遞出充滿童趣及幸福感的果醬意念,喚起人們味蕾的渴望:好想立刻來一片熱烤土司,再盡情抹上鮮採般酸甜蔓延的醬好滋味!

 

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The concept of branding is about experiencing God’s grace and mercy which is just as sweet as fruits. We want to bring all the blessings through these natural and handmade jams. All the jams are made of seasonal fruits, insisting no gelatin and pigment added, furthermore, it is with sac and the taste is distinctive in your mouth.

 

The fonts are designed as the flowing of the jams and combined the image of God’s grace, a cat raising its head to show the gratitude for the Heaven. The design of propaganda is about the flowing of watercolor and the characteristics of gradation color to show that the most important elements of making the tasty jams are about fresh fruits and cook it without rush.

 

Through the illustration which is closed to the daily life, and what’s more, what on the easel is no longer a canvas but a toast, which means that you can have any flavor of jams putting on the toast. It conveys the image of childhood and happiness, awakening the desire of tasting good food.

 

Take one toast, applying the delicious jams, and enjoy it!

 

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