厚禮牛創意

採用美式復古線條呈現妘寶貝手工精緻美式禮服風格，水彩風格則表現小女孩的單純自然，讓整個品牌傳達清新甜美專屬女孩的感覺，與一般兒童服飾店有所區隔，品牌標語『Be my princess』做我的公主，帶出充滿粉紅泡泡的夢幻感覺，讓每個女孩穿上妘寶貝後，都能變身全場注目的夢幻小公主。

包裝盒採用書型盒的形式，包裝視覺則設計了許多溫暖可愛的花朵，就像一本故事書一樣，小女孩就是故事裡的小公主，被許多美麗的花朵環繞著，可愛又幸福。

The idea of YUN BAO BEI is “ Be my princess” which was from a mother who wants her girls could become a little princess while put on the dress. Therefore, we took lots of little pretty elements to show its concept. The vision design is just like a girl in a fairy tale, and the girl is the main actress who is adorable and happy in the story.

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